IBA-SMCS Karachi, hosted Industry Session for Human Computer Interaction (HCI) Students

November 11, 2026: The School of Mathematics and Computer Science (SMCS), IBA Karachi, organized an industry session today for students of the Human-Computer Interaction (HCI) course, hosted by Dr. Shakeel Khoja, Dean SMCS.

The session featured distinguished guests from HBL: Mr. Awais Malik, Head of Product Strategy Digital Channels, Mr. Syed Muhammad Anas Iqbal, Unit Head Product Design Digital Channels, and Mr. Owais Khan, Manager Product Design.

During the session, Mr. Awais Malik shared valuable insights into the development and recent revamp of the HBL mobile application, discussing the research, user behaviour considerations, design decisions, and challenges involved in creating an improved digital experience.

A key takeaway from the discussion was that the success of a digital product goes beyond the technology behind it; it lies in how effectively people interact with it.

Using HBL's mobile application as a real-world example, students learned how a stronger focus on Human-Computer Interaction (HCI), user experience, and understanding customer needs can make a significant difference in a product's performance and audience engagement.

The session concluded with an engaging Q&A, giving students an opportunity to interact with industry professionals, ask questions, and gain practical perspectives on the application of HCI in the industry.