That the future of business is technology should come as no surprise for us. We have seen an exponential rise in amalgamation of business and technology in recent years. The boundaries between IT and business strategy are blurring day by day – IT has become the backbone of any competitive strategy. Newer social applications are changing the very concepts of value creation and consumption. Mobile marketing, computational finance, virtual manufacturing, intelligent supply chains and virtual communities of practice are just some examples of this trend.